Viva La Rock, a Creative and Experiential Marketing Agency Launches Connecting Youth-Driven Brands with Major Music Labels and Artists: Viva la

LOS ANGELES (BusinessWire EON) September 12, 2007 -- Since launching the agency, Viva la Rock has engineered a number of successful campaigns bringing together artists and brands including Southwest Airlines, Verizon and the Hard Rock Hotel & Casino with JET, Helio with Panic! At the Disco, VTech and Paul Wall and Sean Paul with Chevy and Rolling Stone. Additionally, Viva la Rock produced the popular reality webisodes series, "The Biz" where nine finalists from across the country compete for the title of America's next music mega-mogul and the opportunity to found and run their own music label for the Warner Music Group.

"For us, it's all about the collaboration with our clients," added Julianne Hintz, Partner and co-founder, Viva la Rock. "We absolutely love working with labels and artists and it's those relationships and experiences that continue to inspire and drive our creative vision."

"Our approach to developing and fostering the artist/brand relationship has been incredibly rewarding," said Lindsay Harris, Partner and co-founder. "Identifying artists and brands with a natural connection is something we've become very adept at. Ultimately everyone involved comes away with a very positive experience."

Viva la Rock is based in Los Angeles, California.

About Viva la Rock

Viva la Rock is a Los Angeles based marketing and creative resource agency for entertainment companies and youth-driven brands. Viva la Rock executes non-traditional campaigns that target consumers in niche markets through events, promotions and sponsorship. The agency specializes in brand, music and movie partnerships, custom promotions and content, event booking, sponsorship, idea development and launch and special events. Viva la Rock provides the opportunity and access for brands to establish a direct relationship with record labels, artists and movie studio talent. www.vivalarock.net

Sizzle Reel: http://streamos.atlrec.com/qtime/atlantic/viva/ vlr_reel_500kbps_streaming.mov

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